RecapIn the last post of this series we discussed why varying your anchor text is so important. There are many benefits to varying your anchor text including, but not limited to: Avoiding a Google penalty, ranking your site/page for multiple terms, and just generally making everything seem more natural. Making your website natural in both appearance and readability is very important. I mean just think about it... would you really want to read this article if I stuffed it full of the same or ... Read Full Story